Culture
品牌文化
- 經(jīng)營(yíng)理念：創(chuàng)新促發(fā)展、共贏創(chuàng)未來
- 品牌核心概念：把大自然搬進(jìn)我的家
- 商品核心概念：多核領(lǐng)先技術(shù) 科技領(lǐng)跑生活
- 品牌哲學(xué)：自然混天成，全新自然感悟，生機(jī)無限
- 品牌個(gè)性：專業(yè)、綠色、健康、環(huán)保。億翔不僅僅是涂料品牌，更是代表著對(duì)生活的一種追求。綠色、健康、環(huán)保的理念早已融入在億翔的血液中,成為生命基因中不可缺的一部分。
- 消費(fèi)群體：
一般消費(fèi)群：這一消費(fèi)群體的認(rèn)牌率很低，基本在終端市場(chǎng)中促銷人員向他推薦產(chǎn)品及體驗(yàn)式的感受使他臨時(shí)性決定選擇何種品牌。
特殊消費(fèi)群體：年齡在25-40歲左右的成功人士，他們凡事都會(huì)講究品牌，但相當(dāng)一部分主要靠促銷人員主推薦的產(chǎn)品和體驗(yàn)式的感受(左右他的主要是品牌的知名度、美普度)。 - 品牌使命：打造綠色家居涂料第一品牌!
- Business philosophy: Innovation promotes development and creates a win-win future for all
- Brand core concepts: Moving Nature into My Home
- Core concept of the product: Multi core leading technology leading life
- Brand Philosophy: Nature mixed with nature, new natural perception, infinite vitality
- Brand personality: Professional, green, healthy, and environmentally friendly. Yixiang is not only a paint brand, but also represents a pursuit of life. The concepts of green, health, and environmental protection have long been integrated into Yixiang's blood, becoming an indispensable part of life genes.
- Consumer group:
General consumer group: The recognition rate of this consumer group is very low, and the promotional personnel recommend products to him in the end market and the experiential experience makes him temporarily decide which brand to choose.Special consumer group: Successful individuals around the age of 25 to 40 who always value the brand, but a significant portion of them rely mainly on the products recommended by promotional personnel and experiential experiences (the main factors that influence them are brand awareness and popularity).
- Brand Mission: Build the first brand of green home coatings!
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Address: No.1, Changping Garden, Baisha Town, Minhou County, Fuzhou City, Fujian Province
Tel: 13805008562 15980609562
E-mail: zheng@fjyiyuan.cn
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